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Internet advertising is a critical part of Internet marketing and has gained popularity in recent times,   partly due to the success of online advertising programs such as AdToll. Essentially, AdToll works much like many other similar services on the Internet, and aims to bring together publishers (or website owners) and advertisers under one roof.The biggest differentiating factor AdToll has, though, is that publishers can set their own pricing, and advertisers can choose on which websites they would like their advertisements to appear. This is in contrast to competing programs such as Google’s AdSense program which does not make pricing or advertisement placement transparent to the publishers or advertisers.It is very easy for any publisher to sign up with AdToll, and the process is so simple that any webmaster can practically be up and running with an AdToll advertising program on his website and earning money within 5-10 minutes.

AdToll also runs a very responsive service, which allows publishers to easily track the advertisement impressions their website is receiving in real time, and allows publishers to rotate up to 30 advertisements on their websites at a time.Another strong, often highlighted point of AdToll is their high payout rate of 75% which is much higher than most other online advertising programs. Depending on the choice of payment method, there is a certain fee imposed to cover costs associated with the particular payment method. Publishers who also advertise on AdToll’s other websites can also choose to hold the credit in their account online instead of cashing out, which they can use towards placing other ads on the AdToll network.While AdToll does have a referral program, it is limited to introducing advertisers and not other publishers. This is a minus point in the eyes of many webmasters, since a majority of affiliate income on other networks comes from recruiting other publishers to a particular advertisement program. On the bright side, AdToll pays a relatively high 5% commission on sales made by a referred advertiser up to 30 days after the advertiser was introduced to AdToll.

If you are a publisher looking to increase your advertising income, you should consider AdToll which will allow you to place a wide variety of advertisement configurations to match your website’s layout and look and feel. While they may be relatively new to the online advertising scene, their high payout rates and market determined pricing model will quickly attract a wide publisher and advertiser base.

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